Fortitude Bakehouse

I recently visited Fortitude Bakehouse in Bloomsbury, and it truly lived up to its stellar reputation. Nestled in a charming cobbled mews, it exudes that cozy "hidden gem" vibe—exactly what you'd hope for in a London bakery.

The first thing that caught my attention was the queue. It wasn't the usual tourist crowd, but a line of locals patiently waiting for the fresh magic that appears at opening, especially the beignets, which are "luxurious, cream-filled" little parcels. Inside, the décor is modest yet elegant—exposed brick, wooden counters, low-hung industrial lights—perfectly showcasing those tempting trays of pastries.

Their black-forest beignet was also a standout, delivering exactly the indulgent richness you expect.

But the highlight? Their seasonal strawberry Danish features local strawberries atop a delicate, flaky pastry. It was exquisite—sweet-tart strawberries, pillowy elderflower cream, and just the right touch of glaze. It’s the kind of creation that announces strawberry season with elegance and flair.

The bakery embraces creative flavor combinations—from merguez and chermoula sausage rolls to orange blossom and almond bear claws—so whether you're after savory lunch options or something sweet, there's plenty of choice. And everything feels thoughtfully crafted.

Overall, Fortitude Bakehouse is an irresistibly charming spot with exceptional bakes. The seasonal strawberry Danish alone makes it worth a visit, but it's just the tip of a beautifully baked iceberg. Highly recommended!